Let’s connect ALEJANDRO HERMOSO
FULL-STACK DEVELOPER + DESIGNER
01 / THE CREATIVE MIND
I build websites, commerce platforms and connected AI workflows — with a designer’s eye and a director’s instinct.
PHOTOGRAPHY DIRECTION · ART DIRECTION · MOTION
Let’s build something02 / SELECTED WORK
A portfolio across web, commerce and connected systems. Explore the visual experience, then see the development, design and operations behind each project.
SCROLL TO EXPLORE THE PROJECTS
YOUR REAL WEBSITE RECORDING · SCROLL TO MOVEREAL ESTATE · DIGITAL EXPERIENCE
Web development for a Costa Rica residential community. Cinematic pacing, responsive interfaces and scroll-driven storytelling connect the place, the properties and the people exploring them.
The arrival · A cinematic first impression sets the tone for the community.
LIVE-SITE SCROLL CAPTURE · SCROLL TO MOVEHOSPITALITY · BRAND EXPERIENCE
Website development for a vacation rental design studio. Editorial layouts and layered imagery connect the studio’s visual identity, services and portfolio in an interactive, responsive experience.
The identity · The studio’s visual language becomes an editorial first impression.
LIVE-SITE SCROLL CAPTURE · SCROLL TO MOVEINDEPENDENT INITIATIVE · SHOPIFY & AUTOMATION
WordPress-to-Shopify migration and catalog architecture for custom printing. Product discovery connects the storefront to an evolving operations workflow for ordering, artwork review and fulfillment.
The storefront · The migration gives a printing catalog a new Shopify home.
DEVELOPMENT / DESIGN / CONNECTED SYSTEMS
Healthcare websites. AI integrations. Nutrition storefronts. Real estate infrastructure. A closer look at my contribution across eight more projects.
Shopify development experience
Including Shopify Plus · Gaspari NutritionDuplicate agent pages cleaned up
La Rosa Realty · production data operationsMonthly hosting cost optimized
The IV Lounge · infrastructure03 / WHAT I BRING
Full-stack developer, designer and hands-on technical lead. I connect the visual decisions people notice with the engineering and workflows they depend on.
Responsive web, APIs, storefronts and production delivery.
Brand execution, UI/UX and design-to-development translation.
Photography direction, visual storytelling and art direction.
From the first visual concept
to a working production experience.
Solution architecture, developer leadership, quality assurance and production delivery. I stay close to the code and the people doing the work.
AI agents, API orchestration and n8n workflows for lead qualification, routing, appointments and operations. Connected CRM and marketing systems that support real teams.
7+ years of Shopify development experience, including Shopify Plus at GaspariNutrition.com. Storefronts, merchandising, catalog structure, migrations and responsive commerce UX.
Graphic design and UI/UX alongside photography direction, art direction, production design, video editing and motion graphics. My visual foundation comes from hands-on work in television, studio photography and multimedia production.
Discuss creative directionTHE STACK / CREATIVE & TECH ECOSYSTEM
From the first concept to connected customer journeys.
Interfaces, APIs, editing and production delivery.
HTML5
CSS3
JavaScript
PHP
ReactReact Native
MySQL
WordPress
Visual Studio Code
GitHubREST APIs · Webhooks · Responsive UI · QA
From storefront architecture to reliable hosting.
Shopify / Plus
WooCommerce
Stripe
AWS EC2
WP Engine
PleskLiquid · Catalogs & variants · Migrations · DNS / CDN
Language, workflow orchestration and conversational interfaces.
n8n
OpenAI
Claude
Gemini
ElevenLabs
Retell AIAgents · Voice production · Inbound / outbound voice workflows · API orchestration
Lead routing, pipelines and customer follow-up.
GoHighLevel
PipedriveConnected lead operations · Appointments · Segmentation · Follow-up
HubSpot
Salesforce
Zoho CRMAdditional platforms to evaluate around a project’s requirements.
Identity, interfaces, photography, film, sound and motion.
Figma
Creative Cloud
Photoshop
Illustrator
After Effects
Premiere
Lightroom
InDesign
Audition
Acrobat
LottieUI/UX · Art direction · Photo editing · Video & audio production
BridgeMedia EncoderAnimateCharacter AnimatorAdobe ExpressFireflyFrescoInCopyAdobe FontsSubstance 3DFrame.ioCreative Cloud ecosystem across design, production, collaboration and delivery.
A connected view of discovery, acquisition and attribution.
Semrush
GA4
Google Tag Manager
Meta
MailchimpContent planning · Search intent · Meta CAPI / Stape · Event tracking · Email campaigns
A creative and technical ecosystem, selected around the needs of each project. Additional CRM platforms are integration options.
INTERACTION LAB / FROM IDEA TO CUSTOMER JOURNEY
One brief. A connected content and outreach pipeline. Explore how research, creative production, CRM, voice and measurement can work together.
Generate a campaign to inspect its drafts, routing and measurement plan.
The brief becomes a coordinated campaign.
Change the sample inputs, run the flow, then explore each deliverable.
Approval prepares the sample handoffs locally. Nothing is sent, published or called.
Research & content: approved source material, Semrush keyword data, an AI model, image / video assets, brand voice and an editorial review queue.
Customer operations: a CRM with field mapping and deduplication, Meta lead capture, segmentation, consent preferences, appointment routing and a voice agent with human handoff.
Distribution & measurement: CMS drafts, approved social posts, email suppression lists, CRM campaign identifiers, Meta CAPI / GA4 events, error alerts and attribution reporting.
All external connections: not configured. The sandbox runs locally and contains no live customer records or performance metrics.
04 / THE PHOTOGRAPHY EDIT
Artists, brands and the moments in between. A selection of my photography, from the studio to the street.
Let’s make something memorablePORTRAITS / BRANDS / VISUAL STORIES
THE AJHM ARCHIVE — SELECTED PHOTOGRAPHSDrag or swipe to explore. Select a photograph to look closer.
Photography. Art direction. A director’s eye.
More from @ajhmproIN MOTION / MY CREATIVE REEL
Design, editing and motion animation brought into one reel. My contribution spans visual composition, graphic design, animation and the final edit. The original published reel is the source for this selection.
Bring your idea into motion
THE PERSON MAKING THE WORK
Photography direction starts with the story, the light and the person in front of the lens. My art direction and production background brings that same care to composition, brand imagery and digital experiences.
Plan a creative projectSelected photography and motion from @ajhmpro. Original photography posts are linked in the full-size gallery.
05 / THE PERSON BEHIND THE WORK
Full-Stack Developer + Designer. Photographer, art director and hands-on Head Developer at Infinite Labs Digital.
My path spans IT support, programming, photography, art direction, television, multimedia production and entrepreneurship. Today, I bring that perspective to technical leadership, applied AI and digital commerce.
I can move from Figma to a production interface, from a Shopify storefront to its operational workflows, or from a visual concept to photography and motion. The tools change; the care for the whole experience stays the same.
Infinite Labs Digital
Hands-on engineering across web, commerce, integrations and production systems. Current leadership role: Head Developer.Infinite Labs Digital · Contract
Graphic design, animation and editing.BeatsPodz
Podcast and music production, content creation, business operations and project management.Polytechnic University of Puerto Rico
Interactive learning content, video, animation and LMS integration.DISTRITECH LLC · VIRALIZATE 360
Marketing Director and CEO roles across successive organizations.Telecaribe Miami · RG Group
Visual production, sets, schedules, budgets and art department leadership across successive roles.IT · Programming · Photography · Design
Computer systems, PHP web development, creative production and business ownership across multiple roles.Resume PDFs: Technical Lead / AI · Shopify / Ecommerce
06 / THE NEXT CHAPTER
LET’S MAKE SOMETHING MEANINGFUL.Have a project, a challenge or a team I should meet? Tell me what you’re building.
alejandrojhermoso@gmail.comORLANDO, FLORIDA · REMOTE / HYBRID